Bay of Plenty Region – Where Nature, Culture, and Opportunity Meet

A Name Rooted in Generosity

The Bay of Plenty was named in 1769 by British explorer Captain James Cook, who was struck by the abundance of food and hospitality offered by Māori communities along the coast. In contrast to the nearby Poverty Bay, Cook observed “a great deal of cultivated land laid out in regular enclosures,” and noted the region’s fertility and vibrant population. The Māori name for the bay, Te Moana-a-Toitehuatahi, honors the ancestor Toi-te-huatahi, whose descendants have lived in the region for generations.

Geography & Climate

Located on the eastern coast of New Zealand’s North Island, the Bay of Plenty stretches from the Coromandel Peninsula to Cape Runaway, encompassing golden beaches, lush forests, and volcanic landscapes. Inland, the region features mountain ranges like the Kaimai and Raukūmara, and geothermal wonders around Rotorua.
The climate is mild and sunny, with the Bay of Plenty boasting one of the warmest and sunniest climates in New Zealand. This makes it ideal for year-round outdoor activities, agriculture, and relaxed coastal living.

Key Attractions & Experiences

Whether you're seeking adventure, culture, or tranquility, the Bay of Plenty offers something for everyone:

• Mount Maunganui – Climb “The Mount” for panoramic ocean views or relax on its world-famous beach
• White Island (Whakaari) – Take a guided tour to New Zealand’s most active marine volcano
• Rotorua Geothermal Parks – Explore bubbling mud pools, hot springs, and geysers
• Ohope Beach & Waihi Beach – Family-friendly beaches perfect for swimming, surfing, and fishing
• McLaren Falls Park – A scenic reserve ideal for kayaking, walking, and picnicking
• Māori Cultural Experiences – Visit authentic villages for performances, traditional feasts, and storytelling
• Kiwifruit Orchards – Tour the orchards and taste New Zealand’s iconic fruit
• Mountain Biking & Trails – Ride the Motu Trails or explore TECT All Terrain Park
• Dolphin & Whale Watching – Join marine tours from Tauranga for unforgettable wildlife encounters
• Art & Cuisine – Enjoy local galleries, fresh seafood, and vibrant dining in Tauranga and surrounding towns